We partnered with Smiles by Dr. R, an orthodontic practice serving South Florida for nearly 40 years, to develop a complete brand refresh that would honor their legacy while differentiating them in a saturated market.
The new visual identity balances playful energy with professional credibility, reflecting Dr. Ira Rothstein's unique approach—goofy and approachable, yet deeply committed to exceptional orthodontic care.
We also designed and developed a welcoming, user-friendly website that showcases real patient transformations, prominent 5-star reviews, and clear information about treatment options—helping patients feel connected to the practice before their first visit.
The rebrand allowed Smiles by Dr. R to solidify its position as a standout practice, attracting patients who value both clinical excellence and a joyful orthodontic experience.
View Website →
