We are your creative partners, committed to fostering meaningful connections with the communities we serve. Driven by a passion for joyful and healthy living, we collaborate with brands that empower people to thrive.

About

Our design studio is the perfect marriage of visionary and pragmatic, left-brain and right-brain. Literally. Jenni Schwartz captained her own creative firm for over a decade, while Mike Schwartz owned a successful fitness-oriented facility in New York City. In 2016, they relocated to South Florida and combined forces to establish Solmark Creative.

Since then we've branded and built for countless fitness and wellness studios, earning partnerships with the platforms that power the industry and a reputation that keeps the referrals coming. We know this space inside and out, and we bring that same firepower to brands of every kind.

Our team is made up of exceptionally talented individuals who get excited about crafting brand experiences. We're endlessly curious and never stop learning, so we stay ahead of where design and digital are heading and bring that thinking to every project. Our results-driven websites and unique brand identities are recognized globally, and our proven process keeps us on track, producing work we're super proud of.

At Solmark, we aim to exceed our clients' expectations. Every project we take on is the most important project, no matter how large or small. Allow us to show you how fulfilling and successful a client/agency relationship can be.

Our Team

Jenni Schwartz

Co-owner/Creative director
With over 20 years of experience running her own design studio, Jenni infuses creativity into every aspect of her life. Her passion for lifelong learning and meticulous attention to detail has resulted in countless happy clients. From concept to completion, Jenni's dedication to excellence ensures that each project exceeds expectations.

Michael Schwartz

Co-owner/Director of operations
With a strong business background and exceptional interpersonal skills, Mike is the driving force behind Solmark running smoothly. He ensures projects stay on track, and that all parties are satisfied throughout the process. His ability to manage details and maintain clear communication contributes to our overall success.

Alina Ruppel

Graphic designer/illustrator
Alina is our go-to pro-sketcher, custom type extraordinaire, and illustrator, known for her out-of-the-box approach to solving visual challenges. Based in Madison, Wisconsin, she has been working remotely with Solmark since 2018, consistently bringing fresh and creative solutions to our projects.

Mikayla Luna

webflow developer
Our Webflow designer, Mikayla, combines creative vision with technical precision to build clean, intuitive, and modern digital experiences. In addition to having a really cool name, she brings a thoughtful, detail-oriented approach to every project, ensuring each website is both visually refined and strategically structured.

Sarah Martin

shopify/uscreen developer
Sarah is our highly knowledgeable and pixel-perfect developer. We are consistently impressed by her expertise in various web platforms, best practices, and emerging trends. Passionate about crafting website solutions with user experience in mind, Sarah drives measurable growth for our clients.

Tahe Governor

digital strategist
With experience in brand strategy, messaging, and analytics, Tahe excels at translating data into meaningful insights that strengthen user experience and support measurable growth. From discovery through strategy, his commitment to clarity and performance ensures each website is built on a strong foundation.

Danni Johnson

Copy/CONTENT STRATEGY
Danni has a passion for developing innovative, customer-centric brand and marketing strategies. A Florida native, she brings over 15 years of experience across multiple industries. We were thrilled to have her join our team in early 2024, and she has made a significant impact with her expertise.

Services

Branding

  • Visual Identity
  • Logo Design
  • Brand Refresh
  • Brand Guidelines
  • Naming
  • Brand Strategy
  • Verbal Identity

Media Strategy

  • Content Strategy
  • Marketing Strategy
  • Digital Marketing
  • Copywriting
  • Photography
  • Videography
  • Illustration
  • Graphics

Web + Digital

  • Web Design
  • Web Development
  • Ecommerce
  • Video On Demand / Streaming
  • Reservation System Integration
  • Email Marketing
  • Answer Engine Optimization (AEO)
  • Search Engine Optimization (SEO)
  • Accessibility
  • Maintenance

Print

  • Stationery System
  • Marketing Materials
  • Merchandise
  • Promo Items
  • Packaging
  • Signage

Favorite Platforms

What our clients are saying

“Solmark's professionalism and attention to detail is exceptional. They took the time to truly understand our vision and transformed it into a finished product that feels authentic, elevated, and it exceeded our expectations. They're an incredibly talented team, and we're so grateful we had the opportunity to work with them.”

Vanessa Jahnke, OWNER, LARK LAGREE

“What I loved about Solmark was that they started with a clear plan and executed. Jenni is innovative and thoughtful, and helped me flush out the visual content and layout, bringing new and better ideas to me every step of the way. Mike made himself readily available for guidance and was efficient and solutions driven. Solmark was an extension of our team and I can’t recommend them strongly enough.”

jamie banks, FOUNDER, change of scenery

“Jenni and her team are creative dynamos. They instantly understood our vision for the JoyRide brand and helped develop a killer logo that truly captured our vibe and purpose. Solmark subsequently helped redesign our website to be cutting edge, user friendly and responsive. They anticipate our needs and always have forward-thinking solutions. In addition, they’re fun to work with.”

AMY HOCHHAUSER, CO-FOUNDER AND CEO, JOYRIDE CYCLING + FITNESS

“Working with Solmark was a breath of fresh air. They immediately understood the direction we wanted to go in and helped us get there. They provided smart and creative ideas, they were incredibly organized and responsive. The best part is that they continue to be a great resource and have provided ongoing support. We couldn’t recommend them more highly.”

JEN AZZARELLI, OWNER, CAMP TAMPA

“Jenni and her team have been essential to my company’s success. They were able to conceptualize the right branding direction we needed to go in to take my small business to the big leagues. From logo to our packaging, the response to our new look from customers and press was overwhelmingly enthusiastic and continues to be.”

MELANIE MOSS, FOUNDER & PASTRY CHEF, MINI MELANIE

“We have used Solmark Creative for upgrades to both of our websites and it has been phenomenal. Mike and Jenni are incredibly talented professionals who deliver outstanding quality websites on-time that are functional and appealing to visitors. Since using Solmark Creative we have been able to land major partnerships with large cap public companies even though as a startup. This is because our web real estate is flawless and high-end. You will see a rapid return on this investment. If they are available, don't hesitate.”

Michael Nelson, COO and Co-Founder of Intimacymoons

“I am SO excited about the new look and feel of Digital Mom Media. It captures the essence of our mission to help parents understand technology and exudes the energy and optimism I feel doing this work everyday. Thank you again, Jenni Schwartz at Solmark Creative for your incredible work!”

Sarah gallagher trombley, FOUNDER AND DIGITAL PARENTING EXPERT

“Choosing to work with Solmark when we started our business five years ago was one of the best investments we could have made. From the launch of our brand to a pivot of our business and, most recently, expansion, Jenni and Mike have been there every step of the way. For any business owner considering working with them, make the investment; you will not regret it!”

NATALIE ADAMS, Co-Owner & Founder at Collective MVMT

“I couldn't be happier that I chose Solmark Creative to design my new brand and website. I genuinely don't think anyone could have done a better job, been more attentive, and more collaborative.”

Ira Rothstein, Orthodontist and owner at Smiles by Dr.R