Ride Culture

Ride Culture Bellingham, Washington's newest fitness obsession. The indoor cycling studio was opened by Caitlin Walker who also owns a Barre3 franchise in the same shopping center, making the area THE place to exercise in Whatcom County.

Branding Ride Culture was a 360° project. We communicated directly with the architects and interior designers so that the visual identity and space felt high-end, cohesive and thoughtful from top to bottom. For example, the bronze color we choose and patterns we designed are prevalent in the interior of the gorgeous studio.

Solmark also built Ride Culture's website with an integrated reservation system. As well as designed several merchandise drops.
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  • Fitness


  • Bellingham, WA


  • Branding
  • Website
  • Merchandise
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