When Collective MVMT set out to open their Texas Lagree studio, they envisioned a space that felt both powerful and refined—a boutique fitness destination that would stand out in their saturated market.
Solmark created a sophisticated visual identity anchored by a timeless black and white color palette with accents of metallic gold, striking the perfect balance between strength and elegance. We also designed and built a seamless website experience for class bookings and studio information.
Since launching in 2019, Collective MVMT has grown from a single location to two thriving studios, and we continue to support their brand evolution. The refined visual identity has helped establish Collective MVMT as a premium fitness destination, attracting a community that values an effective workout and an elevated studio experience.
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